I am an independent (freelance) designer.
All the work you see here on my website was created by me for clients like you.
Being freelance can mean many things.
Below is where I stand.
When you hire a freelance designer, you’re not hiring a shortcut.
You’re choosing a different way of working—one built on experience, independence, and trust.
Here’s what *freelance* means in my case.
I studied design across three colleges and hold a degree and two diplomas in design. My work is grounded in professional training, not templates, trends, or automated solutions.
Since graduating, I have worked exclusively as a designer. Design isn’t something I do on the side—it’s the only industry I’ve ever worked in.
For most of my career, I worked within creative agencies, ultimately at Creative Director level. I left the agency world to work independently, offering the same senior thinking and accountability—without agency overhead or layers.
Every project is designed by me personally, from concept through to final artwork. There’s no delegation to junior designers and no handoff once the thinking gets hard.
I work directly with clients via email and manage every project myself. I’m not listed on third-party freelance platforms and don’t use online systems to run projects. This independence is intentional—and central to how I work.
I work from a dedicated home studio in Vermont. Alongside design, I am also a practicing artist—an influence that shapes how I think about composition, balance, restraint, and visual storytelling.
I have deep knowledge of consumer habits, retail environments, and packaging trends across North America and the UK. I also design for international clients looking to bring a Western perspective to their packaging.
Good packaging design isn’t just about how it looks—it’s about what it communicates. My design decisions are informed by brand positioning, shelf impact, and consumer behavior, not aesthetics alone.
My role is to design the artwork that appears on your packaging. While I don’t manufacture boxes or cartons, I regularly advise on structure, finishes, and print techniques when they enhance presentation or the opening experience.
I design with real-world production in mind—color accuracy, materials, finishes, and print constraints.
Clients work directly with me. There are no account managers or layers of communication—just clear, considered dialogue throughout the project.
Effective design still comes from understanding people—their products, values, customers, and ambitions. Relationships matter, and so does listening.
My business is built on trust, long-term relationships, and accountability.
And, of course, great-looking design.