John Stoyles - DesignJohn Stoyles is a graphic designer specializing in packaging design and product branding. John is an independent (freelance) designer available for hire.
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Freelance.

Packaging Graphic Designer.

Available for Hire.

I am a freelance, independent packaging graphic designer. I create packaging design for growing brands with my simple, affordable design service. Find out more and view my portfolio of pack and brand design.

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Creative Packaging Design for Growing Brands…

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Packaging Design Portfolio


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Wilder Woods - Amber Bath Syrup \ Packaging Design
Wilder Woods - Amber Bath Syrup \ Branding \ Graphic Design
Wilder Woods - Amber Bath Syrup \ Product Ranges \ Graphic Design
Wilder Woods - Fern Bath Syrup \ Product Ranges \ Graphic Design
Wilder Woods - Rain Bath Syrup \ Product Ranges \ Graphic Design
A focused product image showcasing the sleek black tube of Body Workshop Formula 9, designed with a bold red cap. This formula emphasizes a rich, masculine sandalwood fragrance with a balance of cleaning power and light moisturization.
A full product lineup image featuring three Body Workshop shower gels: Formula 5 (fresh citrus), Formula 7 (eucalyptus), and Formula 9 (sandalwood). Tubes are distinguished by vibrant cap colors, each formula offering a tailored balance of moisture, scent, and cleansing strength.
A detail-oriented shot of Body Workshop tubes, highlighting the striking cap colors of Formula 2 (coconut) and Formula 5 (citrus). This image underscores the brand’s clean, minimalist design with functional color coding for easy formula recognition.
The bold and simple black-and-white logo of Body Workshop. Designed to appeal to a male demographic, the logo reinforces the brand’s clean, performance-focused identity in the men’s personal care market.
A featured product shot from the A Tea Person collection, highlighting the Cinnamon & Fennel blend. The black carton with bold color accents and embossed texture reflects the brand’s focus on character and wellbeing. This certified organic tea is part of a thoughtfully designed, high-end range.
The logo for A Tea Person features a refined serif typeface, expertly crafted to convey sophistication and quiet confidence. Finished in a soft gold tone, it enhances the sense of luxury and well-being that defines the brand. The typographic styling balances tradition with individuality, supporting the idea of character-driven tea blends.
A vibrant display of A Tea Person’s premium cardboard cartons with corresponding tea sachets in bold, distinctive colors. This image captures the premium quality, visual clarity, and organized structure that define the brand’s strong shelf presence.
A side-by-side presentation of four A Tea Person cartons, demonstrating consistent brand execution across the range. Each pack features the same embossed black carton structure with vivid, differentiated color blocks to distinguish blends like Calming, Elegant, Delightful, and Wellbeing. The visual system reinforces premium positioning and helps consumers easily navigate the product line while staying true to a unified identity.
A detailed product pairing of the reusable metal tin and the eco-conscious refill pouch. Both carry the A Tea Person branding and allow customers to maintain elegance and sustainability in their tea routine.
A close-up look at the vibrant tea sachets from A Tea Person, showing a spectrum of colors corresponding to blends like Calming, Elegant, and Delightful. This image highlights the visual personality and tactile appeal of the brand’s individual servings.
The front face of the Earways packaging combines a minimal black core box with a clean, high-contrast white sleeve. The structural design includes a retail hanging tab and precision die-cut edges for a sharp finish. The minimalist layout positions the product as a high-tech, medical-adjacent solution while nodding to retro aviation cues with elegant restraint.
The rear of the Earways pack focuses on information design, using crisp iconography, explanatory diagrams, and a modern sans serif layout to visually articulate the product's medical benefits. The stylish black background reinforces trust, while subtle typographic styling ensures clarity and visual hierarchy without overwhelming the viewer.
This angled perspective highlights the structural integrity of the Earways box and the thoughtful arrangement of brand elements across side panels. Detailed product photography is set against a pure white background, creating a premium, clinical look that supports both shelf impact and e-commerce clarity.
A dual-display packaging concept that allows either the front or back to serve as the main visual face, depending on retail orientation. This structural flexibility adds impact on shelf, while the layout balances visual energy with clean product information. The design is intentionally reminiscent of creative industry tools, appealing directly to designers and digital artists.
The product range features bold color variation to match the wireless mouse pens inside—blue, red, and grey. Each pack maintains consistency in layout, typographic treatment, and visual branding, creating a unified range while using color strategically to help customers quickly differentiate between models.
This image captures the high-contrast front design of the red and blue Digital Designer Mouse Pen packaging. The centered product image is paired with bold typographic detailing, showcasing clarity, usability, and a professional edge that mirrors the aspirational brands familiar to creatives.
A contemporary wordmark developed for the Digital Designer brand. The logotype echoes the aesthetics of creative software branding, with a balance of geometric precision and humanist spacing. Ideal for a tech-savvy audience, the logo reinforces credibility and relevance in the digital design sector.
This three-quarter view reveals the layered information architecture across the rear and side panels of the Digital Designer pack. Iconography, instructional elements, and product specifications are laid out with a clear visual hierarchy, while still maintaining an aesthetic coherence that reinforces the brand identity.
A structural showcase of the package’s front and side faces. The angled view emphasizes the sharp die lines and the clean, modular design system used across the range. The overall packaging aligns with premium tech retail expectations, while remaining accessible to independent creators and students.
Freeze-Aid - Packaging Graphic Design \ Branding \ Graphic Design
A full product view showing front and back panels. The back includes concise, easy-to-navigate information about application and benefits, using iconography and sectioned layout to support clarity under pressure — ideal for sports environments.
This view shows how the design adapts to different packaging types. The spray bottle reflects the brand colors with the vibrant blue pump spray nozzle.
A powerful sans-serif logotype, built with a slightly condensed form and assertive spacing. Designed for maximum impact across physical packaging, sports kits, and promotional gear, the logo carries authority while suggesting high performance and relief.
Packaging design for a wire basket set in the B&Q IT Kitchens range, using single-color print on brown corrugated board. Highlights include clean line renderings and structured layout for maximum visual impact in-store.
Sans Serif logo design for IT Kitchens range, styled for legibility and presence in mono print. Developed for consistent application across flat pack furniture packaging.
The IT Kitchens logo applied as a single-color print to corrugated cardboard. A branding solution that maintains clarity while working harmoniously with minimal packaging materials.
Left-side display of IT Kitchens accessory packaging, showcasing the consistent use of single-color design across multiple SKUs. Designed for strong shelf presence within a big box retail setting.
Right-side angle of the IT Kitchens accessory line. Demonstrates the unified design approach across varying box sizes using black mono print on natural kraft colored substrate.
Lifestyle image showing a user assembling a cabinet from the IT Kitchens range, surrounded by the branded packaging. Highlights the practical application of design decisions and user experience in unpacking and usage.
Close-up of the Moonrise Harvest Bacchus wine label design, featuring a two-part layout. The lower main label includes a stylized bridge symbol for BattsBridge Winery, while the upper element features a moon motif in a textured woodblock style.
Detail image of the Moonrise Harvest wine label, focusing on the moon illustration and four gold line accents. These fine elements symbolize the rolling hills of the vineyard and bring a sense of craftsmanship to the packaging design.
Trio of Bacchus wine bottles from BattsBridge Winery displayed side by side, highlighting the consistent application of the Moonrise Harvest label design across units. A brand-led packaging approach more typical of new world wine marketing.
Close-up of the Matcha Dao flexible pouch packaging for the 'Everyday Matcha' blend. Features a clean layout with modern display typefaces and a distinctive green dot to denote the blend. The design uses bold green tones and a yin-yang logo to convey balance and vitality.
Branded tea tin for Matcha Dao, shown from above to highlight the round logo sticker on the lid and wraparound product label. The packaging combines a tactile format with modern tea branding reminiscent of lifestyle beverage brands.
Three Matcha Dao tins displayed side by side with a focus on the Smoothie & Shakes blend. Packaging design uses color, layout, and iconography to differentiate between uses while maintaining strong brand unity across the range.
Matcha Tea - Stand-up Pouch \ Product Ranges
Packaging design for premium salted caramel chocolate truffles featuring a high-gloss metallic label with black, copper, and silver accents. The clear jar and refined print elevate the product's visual impact.
A trio of Chocolats Florian truffle jars showcasing consistent packaging design with metallic labels and subtle color coding—blue, gold, and magenta—for easy flavor distinction.
Close-up of the metallic Salted Caramel label showing the refined label printing and finish. Other flavor jars in the background highlight the cohesive brand packaging approach.
Detailed view of the Parisian Macaron flavor truffle label with metallic print on the clear jar. Blue design accents denote flavor while reinforcing elegant branding.
Front-facing view of the Re-Charge 4000mAh Apple lightning charger package. The bold green and metallic grey design delivers high-impact branding for consumer tech retail.
Side-by-side packs showing consistent Re-Charge branding with bold green accents and clean tech-style graphics. Design adapts for two product variants while maintaining shelf impact.
Full packaging range for Re-Charge portable power banks, illustrating unified branding across various structural pack formats—from triangular packs to windowed cartons.
Clean, modern logotype for Re-Charge set on a custom spot green—defining the bold, high-energy aesthetic of the product range packaging.
Detail view of a Re-Charge pack with magnetic flap and display window. The smart infographic layout and structured design elevate product presentation and consumer usability.
Trio of Re-Charge power bank packages displayed side by side to showcase brand consistency, visual hierarchy, and strong shelf presence in the consumer electronics category.
Close-up of the Forge & Furnace Winemakers Selection Red wine label. Features brush-style typography and artisan layout for a casual, hand-crafted brand look.
Full-packaging image of the Forge & Furnace red wine, showing capsule, full label layout, and stamped marque for authenticity — all presented in a cohesive artisan graphic style.
The Forge & Furnace logo uses a refined serif typeface with a subtle modern twist, embossed onto textured label stock to reflect the wine’s artisanal heritage.
Close-up view of the premium Pinot Noir label, combining limited-edition cues like numbering and signature with relaxed brushstroke typography for an irreverent, boutique brand style.
Full bottle image of Forge & Furnace’s limited-release Pinot Noir. Label includes handwritten-style signature and unique number stamp, presented in a premium yet playful graphic design system.
Raspberry fruit shapes five-pack carton for Freddie’s Farm. Colorful and playful packaging design with child-friendly illustrations and strong flavor-led visual storytelling.
Logo design for Freddie’s Farm healthy snacks, styled as a green wooden farm sign. A consistent brand element used across all packaging in this playful product range.
Trio of fully printed, recyclable snack packs for Freddie’s Farm. The colorful, cartoon-style packaging balances eco-conscious materials with appealing visual energy for kids and parents.
Front-of-pack lineup of Freddie’s Farm berry bars: Strawberry, Raspberry, and Blueberry. Bold flavors are communicated through bright color palettes and lively design illustrations.
Illustration of ‘Freddie’, the cheerful child farmer mascot who appears on all Freddie’s Farm packaging. A central part of the playful, parent-friendly branding design.
Line-up of Freddie’s Farm five-pack cartons in Blueberry, Raspberry, and Apple flavors. Unified design language with farm stand style labels and cheerful produce illustrations.
Premium packaging design for Fresh Indulgence medium tanning foam, featuring both the carton and bottle. Clean white background with gold detailing creates a luxurious, salon-style aesthetic.
Elegant ‘Fi’ logo for Fresh Indulgence with a hidden ‘shh’ motif in the dot of the lowercase “i” — a clever brand touch reinforcing the ‘secret tan’ concept.
Sleek packaging design for Golden Glow airbrush spray tan. Metallic gold type contrasts a minimal white base to create a fresh, high-end shelf presence.
Marketing campaign image for Fresh Indulgence. A tanned model gestures ‘shh’, capturing the brand’s playful secret-tan concept with elegance and confidence.
Full product lineup for Fresh Indulgence self-tanning range. Includes foam spray carton, bottle, bronzing lotion tube, and airbrush tan aerosol in a unified, luxurious design system.

More coming soon…